Help me make a topic Essay Example | Topics and Well Written Essays - 1000 words

Help me make a topic - Essay Example However, the term globalization gained prominence during the mid-1980s, and more so, after the 1990s. Scholars denote that innovation plays an important role in ensuring the development of globalization. They argue that innovations in telecommunications and information technology have led to the reduction of international and national transactions. Because of these reductions, opportunities in manufacturing have increased, especially so in remote areas (Rivoli, 31). This is because it is easy to communicate with various players within the manufacturing industry, at whatever location they are. Effective communication is an important element of the manufacturing process. Another important factor that has led to globalization is the various changes in the governance structure of the various national countries. These countries have opened up their economies, leading to free flow of goods, resulting to commerce. There are four basic elements of globalization, namely transactions and trade, migration of people and their movements, capital movement and investments, and dissemination of knowledge (Caporaso and Mary, 33). Basing on this background, this paper analyzes the globalization of coffee in its early stages of globalization. That is the periods of 1960s and 1970s. Coffee was introduced in African, Asia and some parts of America by the colonialists. During this period, colonial governments grew the product in their colonies for purposes of satisfying their domestic markets. For example, the British introduced coffee in the colonies of East Africa, and some countries of West Africa. They grew this product, and after harvesting, they took the coffee beans to Britain for processing and consumption. When they left, their colonies began to produce the substance for export, and as a means of earning foreign exchange (Peyser and Bill, 42). For instance in Kenya, the government that took over

Public communication Ethics Case studies Essay Example for Free

Public communication Ethics Case studies Essay The International Smart Tan is a global synergetic consortium that has been committed to promoting as well as researching on responsible skin care for people who develop sunburns and tans. It teaches on methods of minimizing the risks that are associated with too little or too much sunlight (Tanning, 2008). Ultra Violet Radiation has been widely recognized as being carcinogenic thus causing various types of skin cancer. Exposure during the early years during adolescence and childhood are crucial as far as risks of skin cancers are concerned. Traditionally the major source of UVR exposures in the tanning purposes have been rays from the sun though tanning equipments have now represented amplified importance to sources of exposure mostly to the young adults and adolescents. This exposure amplifies the risks of melanoma. Most of the suns scare activists profit through marketing the distorted sun abstinence message to the public. Therefore grassroots health is the main organization that is fully committed in offering education on Vitamin D through launching a global public health campaign in order to solve the epidemic of Vitamin D deficiency. Therefore it is imperative to discuss how potter’s model is applicable in this case study, the ethical theories behind it and how I would communicate my position as far as the case study is concerned. Constant changes in the public health and the society have forced most health professionals to engage into some new roles and develop new competencies. Public health practitioners ought to be trained in order to respond to such challenges. Porter’s model of pure competition implies on the fact that the risks rates ought to be constant across industries and firms (Strategic management, 2010). His framework model assumes that industries are usually influenced by some forces. These forces are rivalry, threat of substitutes, buyer power, supplier power and threat of entry. Smart Tanning in order to pursue some advantage over its rivals had to improve on their communication strategies. They emphasized on the importance of vitamin D and its sufficient risks. They also exploited relationships with the other counterparts like the public health practitioners. As far as the buyer power is concerned, the relationship that the public have with Smart Tanning is amplifying and almost to monopsony level. Also there is a concept of supplier power as Smart tanning has some relationships with the hospitals thus suppliers are concentrated. They also face barriers because of government regulations that prompt them to offer the right information in order to uplift right health communication on causes of skin cancers and how effectively it can be solved. Strategy in Smart Tanning can be formulated on business, functional and corporate level. The business level is the major context as far as industry rivalry is concerned thus focus, differentiation and cost leadership ought to be implemented in order to create a competitive advantage. The generic strategies will help Smart Tanning to leverage its main strengths and defend on the serious effects of the forces. Some of the ethical theories that can be applied are the moral theory, utilitarian, virtue theories and others. Smart tanning has applied the utilitarian theory as it has focused on making everybody concerned and mostly the consumers happy. It has demonstrated that they have high standards when it comes to consumer education, employee training as well as the public welfare against fighting skin cancer. The moral and virtue theory has been used on the grounds that the tanning association has come with moral strategies to make sure that the public is not affected but rather are being helped. It has amplified the comprehension of professional tanning that moderates ultra-violet exposures from outdoor and indoor tanning that does recognize the manageable risks as well as benefits that are associated with the ultraviolet exposures of the light. The other is rational theory as tanning industry is quite effective on teaching about the prevention of sunburn than those who are after promoting sun avoidance. My personal take on this case study is that tanning industry is imperative as it will help in reducing skin cancers. However, there is loss of perspective that there are other psychological and physiological benefits that are also associated with sunlight that needs more research and the fact that most risks bare manageable for all people who have got the aptitude of developing a tan and for most people benefits of sun exposure do outweigh most risks that are associated with being overexposed. Also to a large extent it is crucial as smart tanning means comprehending both risks and benefits of sunlight. B. Right to Know vs. Personal Privacy (Ch. 5, Case 19, the Controversial Patriot Act) Tensions between public information and personal privacy will undoubtedly never ebb. Privacy issues do revolve on the conflict between the right of the public to know about something and the citizens’ right to keep the information to themselves (Joseph. , Robert Lucinda, 2008, pp. 121). It is therefore crucial to give limelight to some of the controversies that emerged in the Patriot Act which most address on information sharing. The Patriot Act was initially designed in order to enhance the investigations on federal anti-terrorism. However, the opponents of the senate asserted that the changes in the Act have failed to sufficiently address on the concerns of civil liberties with the raise of provisions. Section 203 (b and d) allows for information from the criminals to be shared with the intelligence agents as well as other government’s bodies (NPR, 2010). However, the major controversy is that most critics believe that the unrestricted sharing might lead to development of intense databases on citizens who are not the main targets of crime. The supporters however assert that the provisions will enhance sharing of information within the intelligence community as well as the FBI. Section 206 (NPR, 2010) allows for the wire tap authorization in order to cover many devices and eliminates the need for court authorizations to a suspect’s PC, cell phone as well as blackberry. The critics affirm that the language in the Act might lead to violations of privacy to anybody who might come into contact with a suspect. On the other hand, the government asserts that roving wiretaps are needed in order to deal with the sophisticated technological terrorists. Section 215 allows for easy access of business records (NPR, 2010). However, the critics attack this provision saying that the law can be used to order for reading records of bookstore patrons or library. On the other hand, the supporters allege that the provision will allow the investigators in obtaining documents that are connected to terror. Section (213) allows for the sneak and peek warrants where critics aver that the provision allows for search even for minor crimes apart from the espionage and terror crimes. The supporters assert that this provision allows investigators to search houses of criminals. Porter’s five competitive forces model are to a large extent applicable in this case study. As far as entry of competitors is concerned, it is very difficult for the government to implement on the provisions and receive full support with the major controversies that are emerging in the sections of the provisions. The critics will easily continue to criticize the provisions as long as there are questionable loopholes that raise concerns on mistakes, misuse and invasion of privacy. The Patriot Act is also under threat of being substituted or implemented to another that fits every citizen if it not properly defined by the government. The bargaining power of the buyers who are public in this case is quite strong and it will be difficult for them to work together unless the provisions are changed to adapt to everybody’s preference and for the good of all. There is a strong competition and argument between the government supporters and the critics because of the barriers created by critics. One of the ethical theories that are in relation to this is the utilitarian theory which seeks the happiness of the majority. The provisions should be implemented in a way that suit everybody and brings happiness to the majority if not to all people. The controversial issues are immense as they touch on privacy concept that ought to be reinforced and respected. The other is consequentialist or teleological theory that views on what ought to be done determined by the consequences. The government should analyze on some of the effects of these provisions. The other is moral duty. Any act of rule is proper as long as it satisfies all the demands of the overriding or non consequentialist principles of morality. The deontology theory also stresses that any value of any action does lie in motives instead of the consequences. All these theories do apply the issue as the government should aim at maximizing happiness, acting morally, focus on the consequences of the actions as well as make their motives known to the public to create acceptance. As far as am concerned, under the guise of the Patriot Act and in the name of defending freedom and fighting terrorism, The Act is doing neither. It is suppressing the rights of the Americans to dissent as it gives the government power to go ahead and conduct some secret trials as well as executions. For all who seek in preserving the democracy in USA, it is vital to consider all people rationally. Defense on democracy starts at home and there ought to be realization of democracy and freedom which the Act is quite antithetical to all. Since the inception of the Act, it has been shrouded with controversies and it is fair to have a clear and closer look to the consequences of the Act. This is an Act that will abuse access of private information as no one is in a position to define what suspicious behavior constitutes. The Act is a mere unpatriotic way of limiting the civil rights, infringing on the free communication or speech, interfering with freedom and infringing the citizen’s privacy rights. C. Media Interests vs. Community Interests; Ch. 9, Case 39, Gatekeepers II: Opening the Door) The broad concept of public interest is quite familiar to most people and is usually considered as defense from media intrusion of people’s privacy under certain circumstances. Most things constitute the public interest in a vulnerable rather than what can be deemed as strong sense. Where something or an information might be seen to affect only one person, it might be in public interest incase the effect usually involves other principles that will have adverse effect on the population for example the abuse of power or a grave crime. The media do try to maximize and equalize their audiences thus livening stories which would in the long run overstep the regulation guidelines. It is therefore imperative to give some facts about Gate Keeper’s II: opening the door is concerned. This is a story about a protest and the Horowitz advertisement. It offers background on Horowitz advertisement and his main idea of running the advertisement in the college newspapers. It offers critically friendly view on the purpose of the advertisement. Horowitz happens to be a neoconservative journalist who attempted to go ahead and publish an advertisement entitled â€Å"ten reasons why reparations for slavery are a bad idea for black people and racist too†. Most college newspapers like Columbia and Harvard rejected the advertisement since the editors thought it was racist and offensive. The newspapers pointed out on the fact that they were not in any position to accept all advertisers who are in a position to buy an advertisement. Few newspapers ran the advertisement and only the University of Chicago ran the advertisement without much hostility (Anthony, 2001). Most people view the rejection of the advertisement as evidence of a politically correct censorship in the American campuses but others have aired concerns on freedom of expression in USA. Some of the ethical theories that Horowitz should have focused on are virtue and moral theories that entails of behaving ethically without attacking any race. He should have also focused on utilitarianism theory to make sure he writes something that will bring maximum happiness to the majority. In my view, the Horowitz argument and essay was quite offensive to some extent. This is not because it was racist but he doesn’t deny on the fact that slavery did occur or Africans who were enslaved were seriously wronged. He attempts to set an argument purportedly ascertain on which groups did benefit from the slavery and how they did. He contends that Blacks benefited from the slavery. His arguments are to a certain extent offensive as his contention that the blacks benefited from slavery reduces the slavery wrongs. Also the argument that the blacks would be better in America than they would be in Africa sounds almost like justifying the brutal kidnappings on grounds the victim’s children might end up in countries with high living standard. References Indoor tanning: Smart tan. 2008. Retrieved 23, Aug 2010 http://www. tanningtruth. com/index. php/indoor_tanning/ Porter’s five forces. 2010. Strategic management. Retrieved 23, Aug, 2010 http://www. quickmba. com/strategy/porter. shtml Sebok, Anthony. 2001. The Horowitz slavery AD controversy, and the problem with conceptualizing human rights violations as property based. Retrieved 23, Aug, 2010 http://writ. news. findlaw. com/sebok/20010326. html Straubhaar, Joseph. , LaRose, Robert Davenport, Lucinda. 2008. Media now: Understanding media, culture and technology. USA: Cengage Learning The Patriot Act : Key controversies. 2010. Retrieved, 23, Aug 2010 http://www. npr. org/news/specials/patriotact/patriotactdeal. html

St Johns Wort: Treating Depression Naturally :: Biology Essays Research Papers

St John's Wort: Treating Depression Naturally As the majority of people in this world, I suffer from mild depression from time to time. Although this has never been serious enough to cause any changes in my ability to function, it is enough of an interference in my life to cause me to seek some sort of therapy. Most of the time a good healthy cry or some exercise will take care of any mild depression but there are times when more is needed. Many people in this sort of situation are reluctant to try any sort of "personality altering" drug such as Prozac. There is little doubt that these drugs do wonders for people with cases of severe depression but they are a little extreme for the minor depression found in most everyday life. A natural alternative to these synthetic drugs seems greatly appealing to me. Many vitamin and pharmaceutical companies are now offering such a drug: St John's Wort. This natural "mood-enhancer", also known as hypericum, is now being displayed all over television, the radio, and the Internet. It can be found everywhere: in the local health food store, grocery stores, across the Internet, and in some countries, the doctor's office(1) (2). But what is it? Is it really safe? How much is actually known about the effects of this "wonder cure"? The answers to these questions are not as easily answered as one might think. Although the Internet is a strong source of information it is very cluttered with advertisement sites for this drug providing little or no information besides its benefits and praises (3). Also, this drug has not yet been approved by the FDA in the United States and therefore is not prescribed. Following FDA approval, more will be known about the drug and its effects. There is little doubt that this drug does wonders for mild depression. In 1996 research in England showed that hypericum not only worked better than the placebo but in many cases worked just as well as the tested prescription drugs (4). The National Health Institute is currently in the middle of a three-year research project concerning hypericum that should end in the year 2000. FDA approval should be following shortly thereafter. In Germany, however, hypericum is a licensed drug that is prescribed twice as often as standard antidepressants (1). Almost 200,000 prescriptions are filled every month for Jarsin, a drug containing hypericum (5).

History of State and Federal Prisons Essay

State and Federal Prison History The basic history for both state and federal prisons are the same, they were both created to incarcerate criminals that were sentenced for a minimum of thirteen months and a maximum of life. However, state prisons are ran by that state government and are usually for those who are considered â€Å"Blue-collar criminals†. Federal prisons are ran by the U.S government and are for those considered â€Å"White-collar criminals†. Both types of prisons have the same levels of security that can range from minimum to maximum. State Prisons State prisons are controlled by state governments and incarcerate â€Å"blue-collar criminals†. A blue-collar crime is any crime committed by someone of lower class. This comes from the term â€Å"blue-collar worker†. Blue-collar workers are primarily paid a lower wage and are mostly middle class people and lower. Blue-collar criminals primarily commit crimes that are of a personal nature (such as robbery). Federal Prison If a criminal is committed of tax fraud then they will most likely end up in a federal prison. Federal Prisons are run by the national government and primarily house those known as â€Å"white-collar criminals†. A while-collar criminal is a person who commits what is known as a white-collar crime such as Income tax evasion. The term white-collar criminal is related to the term â€Å"white-collar worker†, who are mostly those who receive higher wages and are part of the upper-middle class to the higher class range.

Hispanic Social Justice Issue Essay

Domestic violence is an issue that affects women and men of any age, race, cultural or even economical background. Those in the Latino communities face cultural boundaries when they find themselves in an abusive relationship/marriage. Many Latinos identify as Catholic or being raised Catholic, whom do not believe in divorce. Often time’s men are identified as the leader of the family and women are expected to obey their husbands. Latinos who are middle class or low income families find themselves financially strapped to the abuser, with no way out literally. According to this week’s readings the community development model â€Å"has five functions that communities should serve to include: Production-distribution-consumption of goods and services-that are a part of daily living; socialization-which is a process that society transmits prevailing knowledge or social values; social control-where a group influences the behaviors of its members; social participation- which i s the level of involvement of people in social, political and economic processes; and lastly mutual support-which involves encouragement, assistance and cooperation of people in the community† (Kirst-Ashman, 2011, pg. 437). This developmental model is important to most domestic violence causes because the assistance must be readily available both physically and monetarily, plus knowledge of such resources needs to be made known both in English and Spanish so that women have a way out. If society could change people’s behavior towards domestic violence (i.e. reducing stereotypes like she will never leave), and encourage people to seek help this would be a lot less prevalent in Latino communities. There needs to be support and encouragement given to these women that it is indeed ok to leave. The children who are caught in between a physically abusive parent and non-abusive parent need more laws to protect them. There is so much more knowledge out there today about signs of domestic violence and where to start getting help in a local community yet the one thing that holds many women back is the children. Courts often times tie up cases, put the victim at risk, allow the children into potentially dangerous situations and then bash a woman for not leaving her abuser. (I am focusing on women being beaten by men because it is more prevalent even though I am aware that men can be beaten too). Many of these places are underfunded because much of  the money is aimed at awareness, but many of these women leave with practically nothing. The community development model is a good tool yet like social actions while it brings issues to light or creating organizations to deal with the issu e but it get stuck along the way (Holman, 2011, pg.65). Holman said it best regarding social action â€Å"To become truly empowered, a community must move beyond reaction and assert its own agenda, cultivating the internal assets that can provide its members with a high quality life† (2011, pg. 65). With domestic violence a woman needs to be empowered and given the opportunity to move on with her life. But it shouldn’t stop there, some of these women do give back to others of to the domestic violence organizations to ensure this vital asset always remains available to others in need. Communities must become self-sufficient and they are only as good as they believe they are. Reference Kirst-Ashman, K. K. (2011). Human behavior in the macro social environment. Belmont, CA: Thomson Brooks/Cole Publishing Company. Homan, M. S. (2011). Promoting community change: Making it happen in the real world. Belmont, CA: Thomson Brooks/Cole Publishing Company.

Geography of Kuwait

Geography of Kuwait Capital: Kuwait CityPopulation: 2,595,628 (July 2011 estimate)Area: 6,879 square miles (17,818 sq km)Coastline: 310 miles (499 km)Border Countries: Iraq and Saudi ArabiaHighest Point: An unnamed point at 1,004 feet (306 m) Kuwait, officially called the State of Kuwait, is a country located on the northeastern portion of the Arab Peninsula. It shares borders with Saudi Arabia to the south and Iraq to the north and west (map). Kuwait’s eastern borders are along the Persian Gulf. Kuwait has a total area of 6,879 square miles (17,818 sq km) and a population density of 377 people per square mile or 145.6 people per square kilometer. Kuwait’s capital and largest city is Kuwait City. Most recently Kuwait has been in the news because in early December 2011 Kuwait’s emir (the chief of state) dissolved the its parliament following a protest demanding that the country’s prime minister step down. History of Kuwait Kuwait’s modern history began in the 18th century when the Uteiba founded Kuwait City. In the 19th century, control of Kuwait was threatened by the Ottoman Turks and other groups located on the Arabian Peninsula. As a result, Kuwait’s ruler Sheikh Mubarak Al Sabah signed an agreement with the British Government in 1899 that promised Kuwait would not cede any lands to any foreign power without Britain’s consent. The agreement was signed in exchange for British protection and financial aid. Throughout the early to mid-20th century, Kuwait underwent significant growth and its economy was dependent on shipbuilding and pearl diving by 1915. In the period from 1921 to 1950, oil was discovered in Kuwait and the government attempted to create recognized borders. In 1922 the Treaty of Uqair established Kuwait’s border with Saudi Arabia. By mid-20th century Kuwait began pushing for independence from Great Britain and on June 19, 1961 Kuwait became fully independent. Following its independence, Kuwait experienced a period of growth and stability, despite Iraq’s claiming of the new country. In August 1990, Iraq invaded Kuwait and in February 1991, a United Nations coalition led by the United States liberated the country. Following Kuwait’s liberation, the U.N. Security Council drew new borders between Kuwait and Iraq based on historic agreements. The two nations continue to struggle to maintain peaceful relations today however. Government of Kuwait Economics and Land Use in Kuwait Geography and Climate of Kuwait The climate of Kuwait is dry desert and it has very hot summers and short, cool winters. Sandstorms are also common during June and July due to wind patterns and thunderstorms often occur in the spring. The average August high temperature for Kuwait is 112Â ºF (44.5Â ºC) while the average January low temperature is 45Â ºF (7Â ºC). To learn more about Kuwait, visit the Geography and Maps of Kuwait on this website.

Doing Business with Multinational Organizations Essay Example

Doing Business with Multinational Organizations Essay Example Doing Business with Multinational Organizations Essay Doing Business with Multinational Organizations Essay 1997). These communications styles are: 1. 2. 1. Explicit Vs Implicit Communication Explicit communications is where someone when someone talks it is straight to the point and unambiguous for example Americans. Implicit communication is usually indirect and inexact for example Indonesian communication. For instance a mother telling a man that he is not compatible with her daughter serves him with tea and bananas instead of telling him directly (Gallois and Callan ,1997). 1. 2. 2. Direct Vs Indirect Communication Direct communication states direct action for example ‘has this report done before you go home’. When someone hears direct speech they know what is to be done. Greek employees prefer this kind of communication as they prefer orders as compared to their contribution in management decisions. Indirect communication is not authoritative and encourages input from the listener. American managers prefer this kind of communication as it goes with their managerial style of participatory management. 1. 2. 3. Silence Vs Verbal exaggeration Silence is also seen as a way of communication but different cultures perceive silence in different contexts. The Japanese use silence during negotiations as a strategy to control the negotiation process however if their counterparts are 3 Americans, they would see this silence as lack of knowledge or an indication to move to the next point. On the other hand some cultures dramatization and over emphasize to express the gravity of the matter. This has been observed in the Arab states where common words are used at the end of sentences and pronouns will be repeated for emphasis also used are graphical similes and metaphors. Managers in multinational corporations should therefore study very carefully which communication style takes prevalence in what area and use what is preferred (Gallois and Callan ,1997). 1. 3. Non-verbal communication Non-verbal is another way of communicating messages and portrays messages with more emphasis than words as they say actions speak louder than words. Non-verbal communication includes body movements, posture and gestures, facial expressions. In intercultural communication, it is possible that people rely on nons of non-verbal communication cues are proxemics (space), tone of voice, body gestures, facial expressions and eye contact (Gallois and Callan ,1997). . 4. Negotiations This is a process where business people engage in discussions with the objective of 4 reaching an agreement that will result in the parties involved benefiting. Negotiations for multinational corporations are usually with the suppliers of capital (investors), suppliers, service providers, the Governments involved (either domestic or foreign), customers and the society. Managers should be aware of the sensitivity and complexities of negotiations especially that are caused by cultural differences as these are usually the key to success (Horst,1972). The multicultural negotiation process is as outlined below 1. 4. 1. Preparation: Understand the counterpart’s culture as compared to ours and identifying the differences. Meant to make us understand the counterparts culture 1. 4. 2. Relationship building: This stage is used to build trust, some cultures find this step irrelevant while others emphasize on relationship building and spend more time here. 1. 4. 3. Exchange task related information: Presentation of details by each the parties and they state their stands. Culture dictates how much information is revealed. . 4. 4. Persuasion: Each party tries to convince the counterparts to take their option by explaining the benefits each would get from their stand. 1. 4. 5. Concession and agreements: This is where agreements are reached and using culture, negotiators know how they will get to this point. 1. 5 Motivation This is what gives human beings or groups the desire or willingness to do something 5 in terms of work and person al life and such a context is greatly influenced by cultural variables that affect attitudes and behavior. Using Hofstede’s ultural dimensions we can evaluate how different motivation methods by multinational corporations would affect employees from different cultures especially if they use the same methods across several countries. 1. 4. 6. Individualism/Collectiveness People who are members to a culture that promote individualism such as the American culture would be motivated by opportunities for individual advancement and autonomy plus they would prefer individual rewarding systems than people of a collectivist nature who would prefer rewards of the entire group and would be motivated with what will advance the entire group. . 4. 7. Uncertainty/Avoidance People who are members of cultures who prefer to avoid opportunity would prefer job security while the opposite would be motivated with risky opportunities for variety and fast track development. 1. 4. 8. Power distance A low power distance culture will be motivated by team work, contribution coming from all members while in a high power distance, motivations comes from the relation ship of the managers and the subordinates. 1. 4. 9. Masculinity/Femininity A masculine culture would prefer the traditional division of work and roles by gender and each gender to stay in their positions for example the traditional African culture 6 while in a feminine culture is open and will motivate people through flexible roles and equal opportunity . (Harris and Moran ,2000) 2. ETHICAL AND LEGAL ISSUES Globalization has led to the development of worldwide and regional governing bodies such as the World Trade Organization (WTO), European Union (EU) and the Common Market for Eastern and Southern Africa (COMESA). They are tasked with regulating interactions between economies and preventing conflicts as well as ensuring business ethics and legal measures are taken care of (Farrell et al, 2008) 2. 1Examples of Regional and world governing bodies 2. 1. 1. World Trade Organization The World Trade Organization (WTO) is the only global international organization dealing with the rules of trade between nations. At its heart are the WTO agreements, negotiated and signed by the bulk of the world’s trading nations and ratified in their parliaments. The goals of the WTO include among others the administration of trade agreements, facilitation of trade negotiations, settlement of trade disputes, provision of legally binding ground rules for international commerce and trade policy. Basically WTO attempts to reduce barriers to trade between and within nations and settle trade disputes ( Ferrell, Fraedrich Ferrell, 2008). The WTO can be said to favour the powerful multi-national corporations, which daily strengthen their grip on the world economy. This has led to smaller nations being forced to open up their trade areas e. China being forced by US to open up its trade 7 to allow U. S imports. Globalization of multinationals has many adverse effects on millions of people throughout the world. The overriding aim of the WTO, in short, is to create a world eminently fit for the multi-national corporations to live in. 2. 1. 2. European Union The European Union is the economic association of over two dozen European countries, which seek to create a unified, barrier-free market for products and services throughout the continent, as well as a common currency with a unified authority over that currency. The EU relies on member states to protect collective labor rights. The EU expects member states to have thriving trade unions and employees associations to participate in the legislative process at EU level that can help to implement directives at the national level. The EU also places considerable importance on upholding human rights standards in its dealings with 3rd world countries (Alston, 2005). 2. 1. 3. COMESA The Common Market for Eastern and Southern Africa, is a preferential trading area with nineteen member states stretching from Libya to Zimbabwe. COMESA formed in December 1994, replacing a Preferential Trade Area which had existed since 1981. The main objective of COMESA is to facilitate the removal of all structural and institutional weaknesses of member States, and the promotion of peace; security and stability so as to enable them attain sustained development individually and collectively as a regional bloc. Among other things, COMESA member States have agreed on the need to create and maintain: 8 ? a full free trade area guaranteeing the free movement of goods and services produced within COMESA and the removal of all tariffs and non-tariff barriers; a Customs Union under which goods and services imported from nonCOMESA countries will attract an agreed single tariff in all COMESA states; ? free movement of capita and investment supported by the adoption of common investment practices and policies so as to create a more favorable investment climate for the COMESA region; ? a gradual establishment of a payments union based on the COMESA Clearing House and the eventual establishment of a common monetary union with a common currency; and ? The adoption of common visa arrangements, including the right of establishment leading eventually to the free movement of bona fide persons. 2. 2. Effects of World Governing Bodies on globalization and business World governing bodies have opened up trade between member countries and as a result increased globalization namely through: 1. Reducing barriers to international trade through international agreements such as WTO agreements 2. Elimination of tariffs; creation of free trade zones with small or no tariffs 3. Reduced transportation costs, especially resulting from development of containerization for ocean shipping. 4. Reduction or elimination of capital controls 5. Reduction, elimination, or harmonization of subsidies for local businesses 9 6. Creation of subsidies for global corporations 7. Harmonization of intellectual property laws across the majority of states, with more restrictions 8. Supranational recognition of intellectual property restrictions (e. g. patents granted by China would be recognized in the United States) 9. Globalization has brought about the formation of alliances between countries such as the G8, NAFTA, EU, such alliances want to improve trade and business amongst themselves and companies operating outside these alliances have quite some disadvantage e. g. flower companies in Kenya selling flowers to the EU 10. World governing bodies and trade alliances such as EU, WTO stipulates the basic ethical rules that should be used in their member states. If companies do not comply they would have campaigns against them creating boycotts for their products. 10 3. STRATEGIES During the last half of the twentieth century, many barriers to international trade fell and a wave of firms began pursuing international strategies to gain a competitive advantage. Business strategies may include geographic expansion, diversification, acquisition, product development, market penetration, retrenchment, divestiture, liquidation, and joint venture. Strategic management enables organizations to recognize and a dopt to change more readily; successfully adapting to change is the key to survival and prosperity. 2. 3. Two types of international strategy 2. 3. 1. Global strategy Treat the world as a single market. It is applied where forces for global integration are strong and force for national responsiveness is weak. For example this is true of consumer electronics market. Global Strategy is suitable for: ? ? ? Product is the same in all countries. Centralized control little decision-making authority on the local level Effective when differences between countries are small 2. 3. 2. Multinational Strategy It treats the world as a portfolio of national opportunities. It is applied where forces for global integration are weak and force for national responsiveness is strong. For example this is true of branded packaged goods business for 11 example strategy pursued by Unilever. Multi domestic strategy is suitable for ? ? ? Products customized for each market Decentralized control – local decision making Effective when there are wide differences between the countries 2. 4. Strategies of investing abroad 2. 4. 1. Joint venture Marula (2006) defines joint venture as a venture that is jointly owned and operated by two or more firms. He further explains that many firms penetrate foreign market by engaging in a joint venture with firms that reside in those markets. Advantages of a Joint venture First these organizations are able to apply their respective comparative advantages in a given project and Marula (2006) gives an example of General Mills Inc which joined in a venture with Nestle SA so as that cereals produced by General Mill could be sold through the overseas sales distribution network by Nestle also Xerox Corp and Fuji Co. of Japan engaged in a joint venture that allowed Xerox Corp to penetrate the Japanese market and allowed Fuji to enter the photocopying business. Secondly a joint ventures enables organization especially in the automobile to offer its technological advantages for example General Motors has ongoing joint ventures with automobile manufactures in several different countries. 12 Disadvantages of Joint Ventures Association of Certified Charted Accountants (2004) asserts that disagreements may arise over profit shares, amount invested, the management of the joint venture , making the strategy and finally one partner may wish to withdraw from the arrangement. 2. 4. 2. Contract Manufacturing or Licensing Pearce and Robison (2004) define licensing as the transfer of some industrial property right from the licensor to a motivated licensee. They further explain that most tend to be patterns, trademarks, or technical know how that are granted to the licensee for a specified time in return for a royalty and for avoiding tariffs or import quotas. Advantages of Licensing Pearce and Robison (2003) argue that firms that use licensing will benefit from lowering the risk of entry into the foreign markets and used best in companies large enough to have a ombination of international strategic activities and for firms with standardized products in narrow margin industries. Disadvantages of Licensing According to Pearce and Robison (2004) is the possibility that the foreign partner will gain the experience and evolve into a major competitor after the contract expires as this was a case between U. S electronics firms with Japanese companies. Secondly they argue th at another potential problem stems from the control that the licensor forfeits on production, marketing and 13 general distribution of its products. And this loss of control minimizes a company’s degrees of freedom as it reevaluates its future options. 2. 4. 3. Franchising Pearce and Robison (2004) define Franchising as form of licensing which allows the franchise to sell a highly publicized product or service, using the parent’s brand name or trademark, carefully developed procedures, and marketing strategies. In exchange the franchisee pays a fee to the parent company, typically based on the volume of sales of the franchisor in its defined market area. The local investor who must adhere to the strict policies of the parent operates the franchise. Examples are Avis, Burger King, CocaCola, Hilton, Kentucky fried chicken, Manpower and Pepsi. ACCA (2004) asserts that the franchiser provides the name, any good will associated with it, systems, business methods, support services such as advertising, training and site decoration while the franchisee provides the capital, personal involvement, local market knowledge, payment to the franchiser for the rights, support services and responsibility for day to day running and the ultimate profitability of the franchise. Disadvantages of franchising According to ACCA (2004) search for competent candidates is both costly and time consuming where the franchiser requires many outlets for example McDonalds in UK. Also the control over franchisees is demanding as they are spread over many locations. 14 2. 4. 4. Transnational Alliances Levi (1996) defines transnational alliances as associations of firms in different countries working together to overcome the limitation of working alone. One of the motivations to form a ransnational alliance is cooperation over research where cost and risks may be too high for any one firm or where different firms may possess different abilities. He gives an example IBM and Siemens of Germany in Memory chip development or marketing of Geo produced in Korea by GM. He further asserts that transnational alliances are compromise between a firm doing everything itself and dealing with a stranger. Advantages Of transnational alliances As Levi (1996) argues organizations form tran snational alliances to gain access to foreign markets, to exploit complementary technologies and to reduce time taken for innovation. . 4. 5. Wholly owned foreign subsidiaries Based on a study done by Richard Vernon of Harvard Business School where 187 United States manufacturing with six or more foreign subsidiaries outside of Canada the researcher concluded that these multinational corporations tend to be larger, more profitable more advertising and research oriented and more diversified than firms which have not invested abroad. (Horst, 1972) 4. 0 INDUSTRIAL AND BUSINESS Economic reforms/environment affects the business and industry directly. Business plans and programmers are directly influenced by economic factors, 15 such as, interest rates, money supply, price level, consumers’ credit etc. Economic conditions leading to inflation or deflation affect the business activities. Inflation leads to rise in general price-level, whereas deflation leads to fall in price level. Higher petrol prices in the country resulted to a trend in favor of small like Maruti and starlet cars. State of industrial trade and business booms and slumps constitute the economics of market environment, (Lewis, 2006). Recently government initiated various economic policies. As such the impact of these reforms changes on business and industry in the following manner: 2. 5. Buyers’ market In the liberalized policy regime shortages of goods are no more, but there are surplus of goods. These arise due to competition, reduction in cost, up-gradation of technology, improvement in quality and customer convenience. Removal of government restrictions on capacity creation and capacity utilization has also helped increase in the supply of goods. Industry has been given total freedom to expand and diversify. Price control has been removed. Investment now takes place in the areas of demand. All these changes have made the buyer, the sovereign of the market. 2. 6. Export is required for survival Implementation of new trade policy has linked imports to exports. The enterprises should earn foreign exchange by exports and use the same foreign exchange for importing raw material spares and equipments. For example: Reliance Group, Essar World Trade, Ceat, Videocon, Eicher, MRF etc, are being benefited by the 16 new policy. 2. 7. Threat from multinational companies Due to the present policy of liberalization of our government, massive entry of multinationals in the country has started. The vast resources and the modern technology of the present multi-national companies have enabled their subsidiary companies to boost sales and enjoy strategic advantage over their competitors. The presence of multinational companies has been rendering valuable services to our economy. It is supplying superior quality of goods, generating more employment opportunities, promoting modern technology and awakening our business community. Presence of multinational companies has also boosted growth of small industries in the country. 2. 8. Overall competition The new competitive environment has thrown the economy open. There is tough competition between multinationals and there is also competition between local enterprises and foreign enterprises. Competition has now become global. It is not confined to national boundaries. For instance, Weston Electronics Company, which held about 18% of the television market, has been virtually thrown out of the market due to cutthroat competition and technological backwardness. . 9. World class technology Changes in government policy regarding business and industry have provided us with world-class technology. Most companies have also started making investment in research and development. Pharmaceutical industries in countries such as India made 2% investment in R D. In developed countries investment in 17 research and development is approximately 12%. Multinationals are also bring ing world-class technology in the country. This has enabled faster growth of industries. 2. 10. Future not guided by past failures It is rightly said that future starts afresh for companies. Future now needs new strategies, high technologies, determined efforts, enthusiasm, organization and leadership. New approaches, systems structures and new leadership must emerge to compete with the multinationals. We must forget the past, bury its failures and start working with new endeavor, approaches and leadership. 2. 11. Wider and diverse markets Due to globalization markets have been opened up and can now be widely accessed by companies from various countries. Countries have lift barriers improving flow of goods between them. This has boosted import and export trade among various countries. Regional trading blocks have been formed to improve trade and allow free flow of goods and services among member countries. In the agricultural sector, crop imports are traded at cheaper prices and exchanged for another commodity because of the free trade as entailed among the provisions of bodies such as COMESA or WTO. A country such as Philippines could purchase or import crops from another country at cheaper tariff rates, in case of a shortage. However, on the downside, countries that are more progressive agriculturally could just dump their third-rate or low-class products to their third-world trading counterparts. 18 2. 12. Foreign direct investment inflows Local industries which have invested abroad such as Bidco oil refinery is reaping huge profits from its foreign direct investments such as from its investment in Uganda palm plantation. Creation of common markets has given countries incentives to invest in those countries thus leading to investment inflows. Lowering of tariffs: countries such as India have been reaping from enormous opportunities emerging from globalization such as consequent lowering of tariff barriers. Information Technology has given Indian industries formidable brand equity in the global markets. Indian companies have a unique distinction of providing efficient business solutions with cost and quality as an advantage by using state of art technology. Outsourcing is the act of giving a third-party the responsibility of running hat would otherwise be an internal system or service. Due to globalization, most companies and businesses have sought to contract most of its services or processes to outsiders. Most industries now use outsourcing such as call centers and can outsource its functions such as marketing, financial, training, transport and distribution and so forth. Capitalize on global trade: most domestic industries now capitalize on global trade by concentrating on the domestic market and then leverage their eco nomies of scale overseas. 2. 13. Devaluation Some countries have had to cope up with the trend of globalization by devaluing their currency such as India. The first step towards globalization was taken with the announcement of the devaluation of Indian currency by 18-19 percent against 19 major currencies in the international foreign exchange market. This was a measure taken in order to resolve the balance of payment crisis. 5. 0 ANALYSIS AND CONCLUSION In conclusion my own critique on globalization is that the whole process has increased power that multinational corporations seems to enjoy . This is seen as a particularly worrying phenomenon because it affects the issues that are raised and witnessed everywhere we have a multinational company. An overriding concern is that globalization increases the gap between the haves and the have-not of the world. Unfair labor practices such as child labour, poor working conditions and low remuneration packages are some of issues that have been witnessed in the recent past. Although it’s not clear whether the forces of globalization may produce a general deterioration of working conditions around the world or increase the inequality of working conditions among countries . espite the above ,in rich countries the picture is totally different thus self-interested opposition to globalization with fears that cheap imports or immigrants from other countries will lower the relative wages of low-skilled workers, more rapid economic change and shifting patterns of comparative advantage will increase economic insecurity and internation al competition. Despite all this countering the claims of globalization skeptics is a century-old economy theory that predicts free trade will reduce a convergence of labour conditions around the world. 20 6. References: ACCA (2004) Strategic business planning and development (paper 3. 5). London: BPP Professional Education Alston, P. (2005). Labour rights as human rights. New York: Oxford University Press Inc. Deresky, H. (2008). International Management : Managing Across Borders and Culture (6th ed. ). Upper Saddle River, Pearson Education. Gallois, C. , Callan, V. (1997). Communication and culture: A guide for practice. Chichester, UK, Wiley. Ferrell, O. , Fraedrich, J. , Ferrell, L. (2008). Business Ethics: Ethical decision making and cases. New York: Houghton Mifflin Company. Horst T. 1972) Firm and Industry Determinants of the Decision to Invest Abroad: An Empirical Study The Review of Economics and Statistics, Vol. 54, No. 3 (Aug. , 1972), pp. 258-266 Kotler, Philip: Market ing Management: nineth edition, Prentice Hall India Lewis D. 3rd ed. (2006): When cultures collide. Leading across cultures. London. Nicholas Brealey International. Levi, Maurice D (1996) International Finance; The markets and financial management multinational business (3rd ed) Singapore: McGraw- 21 McFarlin, D. B. , Sweeney, P. D. (2006). International Management: Strategic Opportunities and Cultural Challenges (3rd ed. . Boston, Houghton Mifflin Company. O’Carroll, G. (n. d. ). Intercultural Communication Module: [Intercultural communication]. Retrieved from ECO European Career Orientation website: http://eco. ittralee. ie// Pearce, J. and Robinson, R. (2004). Strategic Management: Formulation, Implementation and Control. New York: The McGraw-Hill Companies Schermehorn, J. R. (2005). Organizational Behavior (9th ed. ). Hoboken, NJ Thomas, D. C. (2002). Essentials of International Management: A cross culture Perspective. 2455 Teller Road, Sage Publications Inc. 22

French Terms Related to Movies and Film Festivals

French Terms Related to Movies and Film Festivals Whether you love attending film festivals, watching movies, or just reading reviews, youll want to learn some French vocabulary related to movies.le film - film, moviele cinà ©ma - movie theaterle Festival de Cannes - Cannes Film Festivalla Croisette - little cross, promenade which is the center of activity during the festivalla sà ©lection officielle - official festival selectionUn certain regard - Cannes category for particularly innovative filmsla Palme dOr - golden palm, highest award given at Cannes Genres la comà ©die - comedyle documentaire - documentaryle drame - dramale film daction - action moviele film daventures - adventurele film dà ©pouvante - horrorla science-fiction - science fictionle western - western Acteurs - Cast un acteur - actorune actrice - actressla distribution - cast listle / la figurant / figurante - extralinterprà ¨te (m or f) - actor/actressle premier rà ´le - male lead, leading actorle premier rà ´le fà ©minin - female lead, leading actressle second rà ´le - supporting actorle second rà ´le fà ©minin - supporting actressla silhouette - walk-on part/rolela vedette - star Équipe -  Crew le / la bruiteur / bruiteuse - sound-effects engineerle camà ©raman, cadreur - camera operatorle / la cinà ©aste - director, film-makerle / la coiffeur / coiffeuse - hair stylistle / la dà ©corateur / dà ©coratrice - designerle directeur de la photo(graphie) - cinematographer, director of photographyle / la maquilleur / maquilleuse - make-up artistle metteur en scà ¨ne - directorle / la monteur / monteuse - editorle preneur de son - sound engineer, sound recorderle / la producteur / productrice - producerle producteur exà ©cutif - executive producerla productrice exà ©cutivele / la rà ©alisateur / rà ©alisatrice - directorle rà ©gisseur - line producer, assistant directorle scà ©nariste - screenwriter Scà ¨nes et Plans -  Scenes and Shots larrà ªt sur image - freeze framele cadre - framedans le champ - in shoten dà ©cor, studio - on seten extà ©rieur - on locationle fondu - dissolve, fadehors champ - off-camerale panoramique - panningun plan rapprochà © / serrà © - close uple raccord - continuity Verbes - Verbs bruiter - to add sound effectscadrer - to frame a shotcouper - to cutdiriger - to directinterprà ©ter - to perform, actmonter - to editproduire - to produceprojeter - to project, showtourner (un film, une scà ¨ne) - to film, shoot (a movie, scene) Miscellaneous laffiche - showing, playing, on screenla bande sonore - soundtrackle bruitage - sound effectsle dà ©coupage - story boarddoublà © - dubbedlà ©clairage (m) - lightingle gà ©nà ©rique - credits, theme musicla grue - cranele mà ©trage - lengthle montage - editingle scà ©nario - screenplaysous-titrà © - subtitledle truquage - special effectsVF - version franà §aise (dubbed into French)VO - version originale (in the original language with French subtitles)

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News Paper Economic issue - Article Example While discussing the proposed payments and buying of the assets, the article also deals with how the government would like to have control over the banks at a scale â€Å"not seen since the great depression of the 1930’s†. This is significant as they have been questions over the way the government has been bailing out banks without asking for accountability in return. The article is disapproving of the way in which the government is silent on â€Å"specifics† on how and where the money from the stimulus package is going to be spent. From an economic point of view, the government is well within its rights to print more money and flood the economy with liquidity. However, it would be prudent to consider the inflationary effects of such a move. Further, the direct involvement of the government in the running of the banks may be a welcome sign in these times when reckless corporate greed and unethical behavior have undermined the credibility of financial institutions in the United States. The effect of such governmental intervention may not be exactly in the spirit of laissez faire economics but the current situation is that it would not be a bad idea if the rampant speculation and recklessness are reined in. This paper is in response to the article, â€Å"To Fix Detroit, Obama is said to drop plan for ‘Car Czar’â€Å"that appeared in the New York Times on Feb 15, 2009. The article discusses the cancellation of the appointment of an ombudsman to oversee the restructuring of the Big three automakers: GM, Ford and Chrysler. Instead, the article points out that the president himself would like to oversee the restructuring of the troubled automakers and thus there is no need for a â€Å"Car Czar†. The article is economic in nature as it pertains to the rescue of GM and Chrysler from near bankruptcy and their bailout under a federally guaranteed scheme. The article

The Political Economy of States in the Middle East and North Africa Essay

The Political Economy of States in the Middle East and North Africa - Essay Example First, the report highlights the dominant economic activities and social service in Egypt. Second, the study will look at the political systems in Egypt with an emphasis on their connection with the citizens. Third, the paper will explore the citizenship rights and the role of women in politics and development of Egypt. Finally, the research will relate the views of international community about Egypt with a keen interest on the stand of U.S on the matter. Political Economy of Egypt Egypt leads in the population in the Arab world. It is the second populous country in the African continent. It has a population of about 80 million people living in different locations. The regions include Alexandria and Cairo, the banks of river Nile, and along Suez Canal. The regions support many people. They are in the category of the world’s densely populated regions. On average, a square carries over 3,820 persons. Egyptians are fairly homogeneous people of Hamitic origins. Most of the citize ns in Egypt are Muslims. However, there are minorities who are Christians (Aldosari 33). Egypt economy depends on petroleum exports, tourism, and agriculture. Egyptians practice agriculture in the fertile grounds of Nile Valley and Delta. This area is approximately 2.5 million hectares. The estimate of the workforce that engages directly in farming is about one-third. Egyptians who do carry out the tilling of the land make their fortunes from the agricultural industries. The factories deal with processing of agricultural products that feed the Egyptians. The surplus is exporter to earn foreign currency. There are projects in progress to convert the Egyptian deserts to productive lands. This is a government initiative to balance agricultural outputs in Egypt. A good example of such projects is the Toshka project in the Upper Egypt (Aldosari 1144). The warm weather and steady supply of water supports crop farming throughout the year. Predominantly, Egypt grows cotton, rice, sugarcane, sugar beets onions, wheat, corn, and beans. Cotton contributes significantly to agricultural exports. Egypt also produces fruits, vegetables, and flowers. Egypt export crops such as grapes, potatoes, and green beans to Europe. The close proximity of Egypt to the European markets boosts the export trade remarkably. This is because the short distance reduces the shipping costs. Farmers rear livestock in small quantities. These comprise of buffaloes, chicken, and water buffaloes. In addition to the agricultural capacity, the Nile Valley and Delta Egypt is endowed with natural resources. These include petroleum, natural gas, phosphates, and iron ore deposits. The gulf of Suez Canal and Western Desert contain rich sources of crude oil. Natural gas comes from the Nile Delta that is off the Mediterranean seashore, and in Western desert. Oil and gas product contributes to about 12% of the Egypt Domestic Gross Product (GDP). In the year 2008-2009 the petroleum and its products brought in $ 11.4 billion (Oxford Business Group 104). Tourism industry flourishes in Egypt. The country provides reliable domestic air service for tourists. Cairo is the major tourist hub in Egypt. Egypt leads in tourist destination in the Middle East. For instance, in the year 1996 Egypt tourists’ arrival reached a high mark of 3.9 million. This was an average stay of six nights. This contributes to 25 % of all of the total tourist traffic to the Middle East. The

Reading response Essay Example | Topics and Well Written Essays - 500 words - 7

Reading response - Essay Example They achieve this by exploring the genesis of biodiversity, as well as the implications of the fields of ecology and conservation biology in terms of shaping biodiversity. Maclaurin and Sterelny seek to define the various forms of biodiversity, which are critical to fields such as taxonomy, ecology, developmental biology and morphology. They construe that biological heritage is rich in all bio-diversities (Krishnamurthy 211). The reading concludes with the authors drawing focus to phenotype diversity by delving into the topic of development. They note that genes serve as paradigmatic developmental, as well as evolutionary resources, and form the basis of what all species depend upon for their fundamental existence. They ask a fundamental question in the field of biology; whether ecosystems of communities typically operate as crucial organized systems on a biological level. Maclaurin and Sterelny (25) argue that if ecosystems fail to function as biologically organized systems, the richness of each species encapsulates ecological diversity. Maclaurin and Sterelny consider the availability of crucial details regarding a species and the presence of vital environmental variables that impact the species as sufficient information to facilitate the comprehension of ecological results. However, the authors argue that these results cannot be attained in organized ecosystems. The authors further delve into the topic of biodiversity conservation through the use of option value theory, a concept derived from economics. Overall, I agree with the authors regarding the importance of diversity in biology. I strongly believe that biodiversity facilitates the existence of life, regardless of the organism found in the ecosystem. Without biodiversity, natural sustainability for every life form would be impossible to achieve. The significance of biodiversity primarily centers on the sustenance of

Biomedical Ethics Essay Example | Topics and Well Written Essays - 2000 words

Biomedical Ethics - Essay Example Traditionally ethics followed two major schools. Utilitarianism, majorly propagated by John Stuart Mill & Jeremy Bentham, suggested that what is moral is what leads to happiness or pleasure. The principle of utility is sometimes summarized as "the greatest good for the greatest number." (Mark Kuczewski, "Methods of Traditionally Applied Philosophy: Utilitarianism") Of course the "pleasure" in principle here should not be confused with hedonism. Utilitarian approach deflates hedonism itself by believing that simple, moderate living is more "conducive" than vanity affairs. The other school rang the bell of Deontology. Majorly propagated by Immanuel Kant & John Rawls, the essence is well compressed in the line "Do unto others as you would have others do unto you." (Mark Kuczewski, "Traditionally Applied Philosophy:Deontology") However these theories are just general in approach and provide a bird's eye view of reality. Snake venom is used as its own antidote. Dynamites are used to blast human beings in wars and also mountains to build roads alike What is "utility" then Poison or medicine Destruction or construction At instances such as these intuitively correct responses are gone along with and either side can be justified by mere play of words. Stem cells are distinguished from other cell types by two important characteristics. First, they are unspecialized cells capable of renewing themselves through cell division, sometimes after long periods of inactivity. Second, under certain physiologic or experimental conditions, they can be induced to become tissue- or organ-specific cells with special functions. There are two types of stem cells: Embryonic Stem Cells: Embryonic stem cells-Primitive (undifferentiated) cells derived from a 5-day preimplantation embryo that are capable of dividing without differentiating for a prolonged period in culture, and are known to develop into cells and tissues of the three primary germ layers. (NIH, Glossary) Somatic (adult) stem

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Leadership Paradigm - Assignment Example l (2008), the concept of pastoral leadership from the perspective of scholars and writers who have expounded upon the New Testament is extensive and comprises of several understandings. However, at the same time it is important to understand that these elements essentially rest upon the distinctive foundations of the church and hence, these explanations cannot be applied in the shape of a generalized form. Accordingly, the reflections of writers may also appear in these understandings of the ministry leadership as a consequence of varying backgrounds, upbringing and social stature. Therefore, it is significant to comment on whether it is possible to present a uniform perspective regarding the clauses of pastoral leadership and what it entails. Through his work, Tidball’s (2005) comprehension of leadership paradigms becomes relevant within the context of understanding how leadership can guide and direct the spiritual objectives of local church establishments and communities. This is an important factor in understanding the scope of small scale pastoral leadership and how it can impact the lives of individuals. In the first scenario, Tidball’s (2008) recommendations regarding leadership paradigms is reflected in the assessment of what is termed as a ‘model of permission’. Through the analysis of this model, the spiritual authority and offerings of the place of worship are characterized by opportunities to assess objectives in a liberated and open environment without the restrictions of any figure to directly impact the progress of individuals and communities who attend the church. Accordingly, the second leadership paradigm identified by Tidball (2008) focuses upon conducting an insightful and in- depth exploration of the requirements of the modern church and communities thereby, ensuring that spiritual progress is not stunted through the need to execute outdated models which may not work successfully in every scenario. This concept abides by a perspective

Teaching Personal Statement Example | Topics and Well Written Essays - 250 words

Teaching - Personal Statement Example This cooperation occurs between students and their peers as well as students and teachers. Social literacy is supported for example, where there is opportunity to work in groups, discuss issues, and contribution to class works. Appeal to the interest of children: this principle supports science literacy since it is based on a curriculum that responds directly to the interest of children. This provides opportunities for knowledge construction. The tenet also allows a constructivist teacher to recognize and stimulate the interest of children. This will support science literacy when for example, the teacher observes what children do, solicit the ideas of children, and propose activities that entice children. Teaching in terms of the type of involved knowledge: this tenet defines the kinds of knowledge helpful to constructivist teachers. Physical knowledge, conventional or social knowledge, and logico-mathematical knowledge may be used among children. This supports science literacy in that varying strategies are used for different types of knowledge. For example, with conventional knowledge, children are shown and told the information via direct instruction, in physical knowledge, the children are assisted in getting chances to act on things and their reactions noted while a teacher provides experiences in logico-mathematical knowledge through which student reorganize their own knowledge. Choosing content challenging children: this principle creates a culture of inquiry and develop teaching curriculum based on ideas which allow a very in-depth study. It supports science of literacy through providing activities appropriate for wide development levels. For example, it analyzes activities in terms of relationships and regularities. Promote reasoning among children: this principle supports science literacy because it encourages

Statement of Needs Essay Example | Topics and Well Written Essays - 750 words

Statement of Needs - Essay Example Stagman et al. (2011) argues that â€Å"the use of alcohol and illicit substances by youth often leads to adverse health outcomes. According to the Office of Adolescent Health, the case of substance abuse among adolescents has risen exponentially within the last decade. In the state of Illinois alone, the number of cases of cocaine use among high school students, from grades 9 to 12 is equal to the national percentage of 3%. Also, the rate of high school students in Illinois who are indulging in the use of inhalants is at 10%, just a per cent lower than the national average (Centers for Disease Control and Prevention, 2012). In Illinois, the support for substance abuse victims is often deficient and stationary as most are funded by private organizations and are also expensive, and that is on top of the fact that adolescents who are victims of substance abuse are not aware that they can get rid of drug and alcohol addiction. Furthermore, Stagman et al. observes that one factor that really challenges the reduction of substance abuse among adolescents is government fund because the delivery of care cannot be carried out without appropriate funding (Homer et al., 2008). In a mission to make a difference in the lives of many people suffering from the effects of substance abuse, the Gateway Foundation Alcohol and Drug Treatment is dedicated to the task of promoting awareness to adolescents about the adverse effects of substance abuse and restoring the physical, psychological, and cognitive health of the patients. The main concern of the organization is how to reduce substance abuse among adolescents in the State of Illinois by initiating public awareness campaigns that target adults and adolescents. Most of the substance abuse victims are those who have not gone in school or who are out-of-school youths. Due to lack of guidance and ultimate freedom to choose, they are often led to wrong directions. One

Essay About Literature Essay Example for Free

Essay About Literature Essay Literature is timeless, it endured all the changes of the past and is still is being appreciated till the present time and will still be as time goes by.  Literature exists in every country, in every language, and in every period but each has its own uniqueness that stands out for their styles. It exceeds time; literary works of famous people regardless of what period in time they came from is still being appreciated, if not more than when the period it is from. Literary works from the early periods had undergone different adaptations by the later periods to preserve the author’s great work, the ideas, and the creativity they instil in every words to make it live through time. There is a purpose for reading literary works – to entertain and educate its readers or audience. Reading, for example, a novel is just like watching a movie in a very slow pace; reading can make you cry, laugh, smile, get angry and whatnot just like watching a movie; reading lets us imagine the characters, the settings, and what happens in the story. As it entertains us, it also educates us and teaches us about life experiences that we might encounter, and the morals that we should possess. Other literary works inform us about happenings in daily life which also falls in educating the readers. There are different types of literary works, it doesn’t just end with reading materials, and it can also be in a form of a song and a play. It can be performed in front of people or just enjoyed by oneself; it has different genres to offer to different interests of people. Literature is everywhere and in any time and it knows no bounds.

The Concept Of Ethical Consumption Marketing Essay

The Concept Of Ethical Consumption Marketing Essay To present the concept of Ethical Consumption it needs to be acknowledging what is ethics and consumption. Ethic is a set of norms, principles or values that guide peoples behaviour (Sherwin 1993), and what is ethical or unethical is based on individual perception of right and wrong in other side consumption can be define as the process of buying or using goods that materialises when the consumer processes the product or service information, as a logical thinker (Holbrook et al. 1982: 132). Ethical consumption takes place when individuals purchasing goods are considering values of caring for other people, concerns for fairness and/or for the environment. The phenomenon of Ethical Consumption started to rise in the last fifteen to twenty years. This concept is directly related to the conscious and deliberate choice to make certain consumption options due to personal and moral beliefs (Carrigan et al., 2004:401). The ethical consumer strives to enhance their wellbeing through purchasing behaviour that avoids harming or exploiting humans, animals and the environment (Harrison et al. 2005: 4), and these represents the positive choices; additionally in this ample concept it can be included actions as recycling behaviour and philanthropy  [1]  . Consumption can be perceived as an instrument to achieve satisfaction on the material level; this consumer pattern is also moulded by groups and societal values: consideration for others and also for our eco system, leading to the concept of Ethical consumption, that can be identify as a tool to social change. Citizens and consumers are social actors that are recognizing more sustainable forms of consumption by optimising environmental, social and economic consequences in order to reduce ecological damage and demand labour rights to be respected. All consumers are forced to consider the increasing consequences of their habits, and existence (Harrison et al., 2005:3). We are now living in the world of disposability, of instant convenience where everything is disposable, however society is waking up and starting to reject these ways. There is a reform to the basic, to old values (Arnold 2009:4). Ethical consumption can be seen as an integration process, between producers and consumers, ethically minded consumers feel accountable towards the environment and the society, and they strive to express their values through their shopping habits. Ethical branding strategies are designed to support ethical business and ethical claims, these strategies are accomplished through all phases of a brand products lifecycle  [2]  ; leading to consumers perceptions and attitudes towards ethical purchasing (Tustin et al., 2008:24). Brands that are perceived as good citizenship  [3]   hold a good reputation on the consumer eyes, accentuating the responsibility of companies and consumers, producing/ purchasing products and services that pursue to minimise the social and environmental damage. It is quite clear exactly what is feeding this concept to grow, and Rob Harrison (2005) proposed seven factors inciting the growth of ethical behaviour: the globalisation of markets leading to the debilitation of national governments; this action drives to a rise of transnational corporations and brands; the growth of campaigning pressure groups which occurs as a result of the previous processes; the social and environmental consequence of technology; a shift in market power towards consumers; the effectiveness of market campaigning and also the enlargement of corporate social responsibility  [4]  (Harrison et al., 2005:3). However the main sources of the rapid progress of ethical awareness in the consumer shopping behaviour are the communication channels driven by the easy access of information, from websites as Ethical consumer guide and Keep it ethical; increasingly ethical awareness of issues related to products and brands leaded by the most effective channel the internet. 1.2 Study focus Although Ethical consumption seems like an ideal conception of consuming habits, there are issues stopping this idea to fully succeed. One of the strongest issue is price sensitivity, consumers are willing to pay extra pennies for ethical products, not small fortunes; another point is personal experience considering that some consumers cannot identify ethical products from non-ethical; ethical obligations as another issue where people feel difficult to consume certain products only based on the ethical claims; one critical point is the lack of information, where consumers feel that they are not fully informed in order to make the right purchasing choices; quality perception as other concept, sometimes people perceived that ethical products do not hold quality or flavour for example, as mainstream  [5]  products; cynicism considering that a high number of companies exploit for example the concept of environmental friendly, without any care for the environment which is named as gre en wash, leading to the lack of confidence to ethical products and finally the sense of guilt to support these exploited groups (Bray et al., 2010:5). Although other authors like Show et al., (2004) and Carrigan et al. (2001) defend, that ethical consumers are confused by: the lack of information, or too much information, restrict product choices and their availability, they also add that the lack of commitment plays an important role, additionally these authors go further believing that ethical consumers trust that their purchase choice does not make a significant difference amongst the others. Different authors point different issues as critical for this concept to flourished has it should. However all authors agree that communication, consumers education and the lack of trust is a significant concept for the shortcoming of ethical consumption. 1.3 Dissertation structure What is proposed in this study is to analyse in depth one successful ethical corporation Unicorn Manchester Cooperative Groceries, to understand how they show, educate and encourage consumers to follow their brand message through their ethical products; additionally how Unicorn procedures leads customers to trust them, finally it will be investigated their internal communication strategy. At this investigation it will be analysed trust, brand loyalty, brand message and internal branding, furthermore it will be acknowledge what their customers feel about their communication strategies and if they fully understand the meaning behind their purchases, what the company stands for and if the strategies used, drive customers to trust and became loyal to this business . To access this knowledge and to understand the communication strategy it will be made an interview to one of the cooperative members, which is accountable for the marketing and communication, education and advertisement of th is business, with the purpose to gain an insight of strategies adopted by this company. As a following step is needed to be acknowledge if customers are actually receptive to all these techniques adopted by the company by doing a small survey that only mention the communication strategies placed on the shop floor; to hundred and thirty customers. 1.4 Aims and objectives The outcome of this case study is to acknowledge and understands the ethical communication strategies adopted by this specific company and understand their effectiveness. Understand the Ethical Communication strategies used by Unicorn Cooperative Appreciate the channels used in order to build trust guiding to brand loyalty Acknowledge if customers fully understand the meaning behind their purchases Recognize the importance of Internal branding in ethical businesses How is possible to transfer this knowledge to other cases, business, institutions and so on. Research question: How does Unicorn- Cooperative develop consumer trust into their ethical brand? Hypotheses: 1. Trust is a key concept for the development of Brand loyalty 2. When brand message is communicated effectively, consumer tend to develop trust 3. Internal Branding high levelled the trust Literature review 2. Literature Review 2.1 Ethical Consumption Nowadays consumption can be perceived as a way to achieve social equality and a better environment. Ethical Consumption can include the purchasing behaviour that respects workers treatment, fair trade food, non-genetically modified food, environmental concerns, human rights, racial or gender prejudice, (Szimigin et al. 2006: 608). An increasing number of consumers are conducting changes in social conditions and business practices and they are progressively committed on these changes, this factor is what distinguish political consumer from ordinary consumer (Sandicki et al. 2008: 3). People are encountering more sustainable forms of consumption, and acknowledging individual and collective level of benefits, in order to meet the needs of current and future generations (Lunchs et al. 2011:2), affecting business and retailers to respond to this growing demand. At the same time individuals acquire a relation with ethical consumption that tend to be driven by a larger context, enforcing some kind of reflection which can be influenced by social groups (Barr et al. 2011: 715). Ethical consumption embraces two major groups positive buying is what was mention previously and in the opposite spectrum is the negative buying which can include boycotts and avoidance of certain brands on a permanent basis, considering their association with some political issue that the consumer opposes (Sandicki et al. 2008: 2). Furthermore these movements in great majority accomplish their objective, by changing business conventions to a more eco and social friendly practices. Consumption as an increasingly important purpose in contemporary society, these movements materialise ideologies of consumption  [6]  (Kozinets et al. 2004:692). Consequently, businesses are trying to blend ethical consumerism into their practices, as a result of pressure from consumers, considering that their perception is also linked to their consumerism (Tustin et al. 2008:25). Characteristics that run through all these consumption manifestations: Organisation, consumers envisage to organise a coherent set of activities informed by the actions of different organisations, including consumer bodies A desire for change, consumption as a tool of its own transformation Rights, consumers have rights that have to be fought Collectively, by working in groups, individuals hold a strengthen power for change Values, consumption as an exchange of moral messages, consuming can be good or bad Implications, consuming has effects, on other people and society or on the environment. (Harrison et al., 2004:40) Thankfully to the growing number and easily accessible information enhanced by the media interest of political issues (Harrison et al. 2004:69), consumers are more aware of ways to minimise environmental damage and change social issues. Some authors defend that there are more hidden reasons to purchase ethically, other dimension that evocates the individuality of each of us, they see ethical consumption as a integrative process, where the consumer tries to achieve: distinction, by distinguishing themselves in a proactively way through their actions; hedonism action that produces pleasure, the consumer feel good about himself purchasing ethically; love which demonstrates compassion to others and personal values and aesthetic appreciation, considering that ethical products tend to be classified as premium  [7]  brands, meaning more expensive which some individuals identify with them for their classification (Szimigin et al. 2006:610), and these are some of the extra aspects that the marketer needs to acknowledge when suggesting these products. However the most persuasive reason for people to consume more ethically is the power of social change, by forcing brands and companies to adopt more ethical strategies for t heir business practices. This seems the ideal consumption concept, however as many concepts in business has their faults to fully succeed, as mention previously the: personal experience; ethical obligation; lack of information; quality perception, cynicism and sense of guilt. The deprivation of effective information is a major barrier for this concept to accomplish their objectives. If consumers are not informed or even educated of these practices and strategies in some respects ethical consumption is failing in delivering a proficient communication. There is a high number of literature and case studies where consumers for example are willing to purchase eco-friendly brands, however they witness a very difficult task to identify these products, proving that these consumers are not very aware of ethical communication strategies (Picket- Baker et al. 2008: 290). Adequate communication prevail a disregard link between some companies to the mass consumer. This matter deviates the idea of ethical consumption; sin ce all consumers are possible ethical consumers (Harrison et al. 2005: 69). 2.2 Marketing Communications/ Communication Strategies Communication strategies is a core concept for this investigation, as it will be study the ethical communication strategies of one particular company and acknowledge how these support the business reaching trust amongst the customer. However to reach that picture it needs to comprehend in general the notion of marketing communication. All organisations to survive needs to exchange information to their stakeholders, Marketing Communications is the design, implementation and control to reach organisational objectives, through the consumer market point of view, marketing strategies is a method that will increase consumers positive thoughts and attitudes towards a brand or product, (Peter et al. 2010:25) basically is a management process through which an organisation engages with its various audience (Fill 2005:7), only strategically distributed can help organisations to lead a competitive position (Holm 2003: 23), by understanding the audiences, organisations explore actual messages that would be appropriate for their stakeholders. Following the previous sentence, marketing communication is a concept that bridges information between customers and potential customers to the business foundations, remind the stakeholders about the business essence, also reassure the distinctive aspects for other competitors additionally provide information about products and brands values, persuade the target audience to change attitude (Dahlen 2010:43). The Marketing Communication mix embraces every type of messages such in advertising, public relations, promotions and personal selling simultaneously direct response advertising, personal communication, public relations exhibitions and online exhibitions. All these different methods can work independently or ideally blended to accomplished communication goals. Promotional Objectives Target Audience Context Analyses Direct Marketing Sales Promotion Research and Evaluation Personal Selling Resources Positioning Public Relations Figure 1_ the system of Marketing Communications (Fill 2005:28) This concept promotes and maintain a dialogue with their audiences to create a Brand Equity, brand associations, brand dominance and brand prospects (Dahlen 2010:14), this it will influence conception of value in comparison with the benefits and costs, being the ideal situation to raise the benefits and decrease the costs (Holm 2006:23). Marketing communication can be perceived as: management and control of all communication strategies; also ensures brand personality, positioning and messages that should be distributed consistently throughout all components of communication and additional strategic analyses, implementation and control of the choices of marketing strategy (Smith et al. 1999:4). Communication is the act of sending a message to others in a way that these can interpret and decode the message, communications is essential to build trust on others(Anderson 2005: 169).Communication strategies can be defined as a constant pursuit to verbalize and decode the messages, in situation where these messages have not been decipher (Toronoe 1981: 287). A favourable communication is based around a committed, articulated brand idea as a foundation to sustain and build relations with customers (Dahlen 2010:2). The main target of Marketing Communication is to influence the judgment of value through communication, this process materialises when individuals share meaning, by developing a dialogue, where participants are capable to decipher the meaning of the messages and simultaneously being able to respond, and this exchange is possible through knowledge and understanding of the communication process. In overall process for organisations to be successful in their communications strategies, it is fundamental for them to understand their customers, the way they absorbs information, how they develop attitudes and how they react to marketing communications stimuli . However it necessary to identify, select and develop which communication tool it will be used to apply the most suitable brand communication to reach their target audience (Schultz et al. 1999: 309). The cognitive position perceives the consumer as the problem solver, using the various process to reasoning, forming ideas and gaining knowledge in their own individual way of decoding information (Fill 2005: 117). The previous judgment makes essential for organisations to build a strong Brand Narrative, based on a story that frames cultural codes, cultural expectations and stereotypes, essentially needs to create a story that reflects our times (Dahlen 2010: 13). The brand narrative is intrinsically consistent dialogue, which connects people, events and experiences which can lead to Brand Equity  [8]  . Brand attitude is an imperative characteristic of brand equity, which is intended to influence consumers to purchase the brand, through consumers attitude is possible to measure the brand success (Peter et al. 2010:232). Brand and customer equity Relationships Advocacy Advocacy Marketing communications Marketing communication mix Traditional and non-traditional media Channel partners Positioning Branding Image and Brand management Outcomes Marketing Communications Media Scape Narrative Brand Ongoing Figure 2_ Brand Narrative components (Dahlen 2010:6) Until certain extend brand equity, brand narrative develop a marketing stimuli directed to their target choice, guiding them in the way they behave, think and how they feel (Peter et al. 2010:25) and individuals express themselves, or aspire to be through brands, somehow consumers employ marketing communications to chase personal meaning through their consumption (Dahlen 2010:07). Meaning that by elaborating a brand narrative business is essential to have a deep knowledge about their target market. Customers are seem as problem solvers, through communication strategy perspective, their capability to message decode is affected by their level of elaboration and advertising is the conducive way of channel information to consumers, who then has the opportunity to appreciate the message according to their experiences (Fill 2005:197). 2.2.1Brand message- Communication Effectiveness Brand message is essential for this study, taking in consideration that it needs to be apprehended the communication effectiveness of Unicorn strategy, not measuring but understanding the effectiveness of their brand message, how this business is being so successful in communicating their values, when others in ethical trade are failing, essentially understand how Unicorn engage customers through their brand. Communication is an important means for organisations to reach their customers and potential customers (Bendixen 1993: 19), and this can be achieved through advertisement. Many advertisement models were tailored with foundation on Lavidge and Steiner hierarchy of effects model, this model defends that the customer purchasing process starts from awareness, to knowledge, then liking, moving to preference than conviction and finally purchase. The next model has foundation on Lavidge and Steiner effects structure, where Bendixen applied some changes: Forces of Communication Impact Specificness Credibility Relevance Conviction Comprehension Action Unawareness Awareness Forgetfulness Incompreheension Hotility Aphaty Barriers of Communication Figure 3 _ Brand loyalty the 5 stages of Communication (Bendixen 1993: 21) All components of the promotion mix hold diverse magnitudes to communicate. The effectiveness of each communication channel can be chased from the state of unawareness to all the other stages until purchase (Fill 2002: 18). 2.2.2 Brand message and trust The effect of the brand message also has an impact on trust and relationship commitment (Sharma 1999: 152), some studies suggest the critical role of effective communication plays an impact on the perceptions of quality, trust and relationship commitment, it involves the formal and informal channels between customers and the organisations, is meant to give real expectations and educate customers (Sharma 1999: 163). The effectiveness of cause related marketing may have an imperative influence in customer choice (Pracejus et al. 2004: 639). Communication effectiveness/ Brand message Functional quality Technical quality Trust Relationship commitment Figure 4_ Conceptual model of determinants of relationship commitment (Sharma 1999: 156) Effectiveness is an important derivative of communication strategy taking in consideration that for these to have a positive outcome into the target audience, it needs to achieve what was meant to achieve, the audience must decode in the way that the marketer thought that they would decode and if the audience can acknowledge the full meaning and understand the overall brand message, this process was successful, also has impact in which different communication channels to adopt and how it will affect particular consumer responses (Grace et al. 2005: 114), this might be through advertising or any other avenue. If customers acknowledge the brand message and this is something that they aspire or goes according to their values, consumer will tend develop trust with the brand through their messages. Consumer brand knowledge could relate all descriptive and evaluative brand information. In this spectrum, different levels of knowledge as attributes, benefits, thoughts, feelings, that are linked between them (Ghodeswar 2008: 4) would form a reaction to the brand message, and this reaction should be as expected by the brand in this way they accomplish their communication goals. Understanding brand message has an effect to future purchases, through brand relationship that also involve brand satisfaction, brand trust and brand attachment (Esch et al. 2006: 103), brand message need to be clear and adopt the most appropriate channels in order to achieve their target audience. By using their communication strategies effectively will lead to consumer relationship, trust that eventually will turn into brand loyalty. 2.3 Brand Trust Trust develops when one actor has positive assurance with a trading partner (Zboja 2006: 382), as a process that meets their customer expectations and probably overcome these ones. Brand trust is built over the acceptance that brand value can be design and improved in order to overcome consumer satisfaction concerning the product attributes. Brand qualities might also add value to an existing relationship between customers and brands, being trust one of the most critical elements of this relation. Trust is a feeling based on security and in this context trust has foundation in brand reliability and brand intentions; brand reliability is the capacity of brand to correspond to customers needs, in this dimension is necessary to accomplished what the customer is expecting from the brand; and brand intention has emotional roots, which accredits that customers are in an vulnerability situation when making purchasing decisions (Delgado- Ballester 2001: 1242). Consumer trust and satisfaction about a specific brand and the retailer will drive to repurchasing behaviour; trust is a significant element that bridges satisfaction, individual connection towards a brand as shown on figure five. Trust in the Brand Trust in the Retailer Reseller Repurchase Intentions Satisfaction with the Brand Satisfaction with the retailer Figure 5_ Conceptual model of the relationship between consumer perceptions of brands and retailers ( Zboja et al. 2006: 382) Relationship formation is balanced by customer, product and brand attitude. A brand with very distinctive attributes that adjust to customers values and behaviour tend to develop relationship based on the products categories (Hess et al. 2005:316). Trust is involved in brand credibility, and this creates brand loyalty as an element of brand equity and a key concept in customer relationship, and this might be the strongest connection in the marketing tools (Reast 2005:5). Credibility- based Credibility based trust correlates (Conative)Brand trust Performance- satisfaction based Trust Correlates (Cognitive) Truthful Fair minded Sincere Shows concern Similar values Gives confidence Competence Expert Status Reputation Personal Experience Usage History Fulfil expectations Quality consistency People experience Quality level Dependability Figure 6_ Two component model of brand trust correlates (Reast 2005: 5) The left column represents what a brand should provide and the right column is what customers will perceive if content. Credibility demonstrates the honesty and values of the brand where it can be delivered through advertising, packaging to personal interaction (Reast 2005: 9). Brand trust is establish through personal experience with the specific brand, consequently this experience it will guide consumers evaluation of any direct and indirect contact, being the consumption experience the most important as a foundation of trust. Brand trust offers some kind of security, considering that the brand will meet consumption expectations that will have an influence on commitment. (Delgado- Ballister 2001: 1254). Brand properties are vital to ultimate if customer decides to trust it or not. Consumers tend to judge a brand before forming a relationship with it, Lau believes that individuals develop brand trust according to reputation, predictability and proficiency (Lau et al 2009: 344);furthermore trust can be perceived as an ingredient that contrast relationships from transactions. Trust and satisfaction are crucial elements in building personal relationships that eventually will lead to brand loyalty; which has been conceptualised as a repetitive purchasing behaviour of a brand (Lau et al. 2001: 351). 2.3.1 Trust and Brand Loyalty Within the marketing discipline concepts as trust and brand loyalty are linked together, considering that is through trust that brands achieve loyalty from their customers. The consideration of trust in brand is supported by: the relationship between brand and consumer, that implies that the brand hold some characteristics that goes further than a simple product or service; in other spectrum brand trust is also associated to brand value, which is much more than consumer satisfaction, other characteristics can add value to the existing relationship between a brand and a consumer, being trust the most significant property of this relation. (Delgado- Ballester 2001: 1241). Trust in a brand is positively associated to brand loyalty which brings many benefits to the organisation. The brand properties are crucial to determine if the consumer will trust or not this business if the reaction is positive and the customers is repurchasing over again it will be achieved brand loyalty. Brand Predictability Additional Information Job Specifications are in Word format, to download a viewer for Windows click Here or for Mac users click Here all other documents are in PDF format you can get Acrobat Here Recruitment Policy: Click Here Candidate Guidelines: Click Here Job Share Scheme: Click Here About MMU: Click Here Disabled Candidate Support: Click Here Job Details   Job Reference: G2/2245 Job Title: Marketing Assistant Location: All Saints Closing Date: 16 October 2012 Salary Range:  £ 18340.00 to  £ 19972.00 Benefits Holiday Entitlement: 25 Pension:   Yes Job Details Division: Marketing, Communications Development Department: Marketing Communications Office Work Pattern: Temporary Application Form: Click here for Application Form Job Description: The University only accepts applications on a valid application form which can be downloaded by clicking here. You can then upload your completed application in the My Documents section once you have logged in. Please note that a curriculum vitae (CV) will not be accepted for this vacancy. Manchester Metropolitan University MARKETING, COMMUNICATIONS AND DEVELOPMENT MARKETING ASSISTANT (Full-time / Fixed 2 year contract/) Grade 4:  £18,340-  £19,972 per annum We are seeking a Marketing Assistant who is looking for an exciting, challenging role and has excellent marketing and administrative skills. This hands-on post will be part of a new marketing team in the Faculty of Business and Law. This new faculty brings together the Business School a